Our Guiding Principals
To help businesses be discovered
To help businesses display their products and advertise
To be mobile-first, and join people in a single app where people are both business owners and clients
Our Waterfall Brand
A waterfall is never still. It flows continuously—clear, purposeful, and unstoppable—moving with direction and reaching exactly where it’s meant to go.
Waterfall Routes is built on that principle of flow with intention.
In today’s fast-growing markets, businesses don’t fail because they lack value—they struggle because the path to their customers is unclear. Opportunities exist, demand exists, but without direction, both are lost in the noise.
We bring clarity to that journey.
Waterfall Routes creates a continuous, guided flow between businesses and the customers searching for them. Through intelligent routing and ecommerce solutions, we ensure that every product, every service, and every listing moves along the right path—efficiently, predictably, and with purpose.
Like water finding its course, our platform doesn’t rely on chance. It directs, connects, and delivers—turning scattered demand into a steady stream of opportunity.
There is power in that movement.
There is visibility in that flow.
There is growth in every level it reaches.
As businesses join, they don’t just appear—they rise. Step by step, level by level, gaining momentum as more customers discover what they offer. What begins as a small stream becomes something stronger, more consistent, and impossible to ignore.
Because when the path is clear, growth is natural.
Waterfall Routes is where discovery becomes continuous, direction becomes effortless, and opportunity flows exactly where it belongs.
Augustus Vogel (Augie)
Augie, Waterfall CEO, grew up in Charlottesville, Virginia (USA), travelling to Africa for the first time as a U.S. Peace Corps volunteer in Ghana (1996-1999). He later spent 12 years developing technology and research programs with African scientists in West, East, and Southern Africa, focusing on topics such as robotics, data transmission, ocean and coastal science, atmospheric modeling, and mathematics. He is interested in technology innovation that is cost effective and solves real-world problems.
Frank Kyei Bofah (Frank)
Frank is the Waterfall National Director, Ghana, and is an expert in GIS. He grew up in Accra, had his Secondary Education in the Eastern Region, and graduated from the University of Ghana with a degree in Earth Science.. He is the enthusiastic leader of the Waterfall field team, using his commitment to hard work, attention to detail, and excellent organisational skills.
He has helped the team adapt to new tasks as the Waterfall app is field tested and rolled out, by developing new approaches to communication, identifying improvements in the app, and training new members of the field team.
Awo Sitsofe Tsagbey
Awo, Waterfall CIO, is a graduate of statistics from the Catholic University of Chile (Masters) and the University of São Paulo (PhD). As an employee of Santander Bank, she has created statistical models for detecting fraud.
At Waterfall, she leads data collection and analysis, helping Waterfall better understand its diverse clientele.
Abu Sayed Mahfuz Hasan (Sohel)
Sohel, Waterfall CTO, completed a computer engineering degree in 2008 and a graduate degree in 2015. After graduation, he started his career as a software developer in the largest company in Bangladesh. He later switched to a bank with the largest virtual presence in the country, working on Bangladesh’s first ever mobile banking system, which reached over 20M clients.
He has 12+ years of experience as a developer, and repeated success as a team head on a variety of projects.
Belinda Laryea
Belinda is the Media and Advertisement Manager for Waterfall, having previously worked at the Multimedia Group of Companies. She is a specialist in content creation and advertisement, and is an alumna of the Ghana Media School. She prides herself in producing quality work and listening closely to the needs and goals of clients and customers. In her spare time she enjoys relaxing with a good crime novel.
Araba Gyesua Yancy
Araba Yancy is an award-winning sales professional with over 4 years of experience in the technology industry. Her in-depth knowledge of what her customers’ needs are and what technology is available today allows her to exceed customer expectations and provide excellent service.. She is passionate about developing and maintaining strong relationships centered on trust with each of her customers. When she is not working, she enjoys cooking, sewing and watching movies.
William Mensah
William is a Field Agent with Waterfall Routes and a graduate of the University of Ghana. He is a young and energetic professional who grew up in Accra and has gained valuable experience in helping businesses grow in the digital market. Outside of work, William is passionate about mentoring people in areas such as leadership, personal growth, finance, and more.