Waterfall Routes is designed to help your business advertise, gain more clients, and make more money.  The app allows you to create a business location profile, complete with a location, image, route, contact information, and details, and then share it as a business name, link, and QR code.  How exactly does that help your business though?  Here we’ve created a list of ten different strategies that that you can employ to grow your business, and how Waterfall makes your efforts more powerful:

• Promote your business over the phone:  Do you have potential clients that call, but then you must explain how to reach your store?  Especially if you aren’t on a main street, your customers can get lost and give up.  Or maybe you aren’t at the business at that exact moment, and can’t send a live location.  With Waterfall, you only need to provide your location name, and your customer can type it in either on the app or map website (https://map.waterfallroutes.com).  
• Promote your business by word of mouth:  Maybe you tell friends who tell friends who tell friends.  Or maybe you work to develop a good reputation in your neighbourhood.  But people still need to find your location!  With the Waterfall link, your clients can share your location and contact information in one message.

• Share your business on a messaging app:  Many people are active in messaging groups, perhaps from school or religious associations.  With Waterfall, you can share important information about your business with one link that is always the same.
• Create a business page on Social Media:  Do you have a business account with Facebook or Instagram?  Especially if you have a small business deep in a neighbourhood off of the main streets, the map tools available for your business page don’t really help.  But you can post your Waterfall link, and clients can click on it and see your information, even if they don’t have the app.
• Create advertisements on Social Media:  Many businesses pay for advertisements through Facebook and other companies.  But just like your business page, how do you show clients where to find you?  Waterfall’s link is compact and efficient, and easy to click!
• Create a website for your business:  Some website programs have tools to incorporate a map, but many don’t.  And how do you encourage store visits from those viewing your website, if you don’t have a street address?  Once again, the Waterfall link is easy to click.

• Advertise your business in Yellow Page directories:  Older people will remember the printed directories with every business telephone number.  Maybe you have paid for a profile in a more modern, online yellow pages (like: https://www.ghanayello.com).  With a Waterfall location link, your visitors can identify your business location quickly, and take the link with them when they come visit you.
• Advertise your business with flyers:  Flyers are a great way to increase awareness of your business, but once again, how do you mark your address?  Waterfall allows you to create a QR code, that can be scanned by any smart phone scanner.  The code opens your location profile either in the app or your phone web browser.
• Advertise your business with posters: Businesses print posters to hang in front of their store, or in nearby public locations with heavy traffic.  When you put a Waterfall QR on the poster, people can take a picture of it, and always find you later.
• Provide delivery services to your clients:  Especially with COVID and traffic, businesses are delivering more and more to their clients.  But how do you know if the delivery is nearby, and how long it will take?  With Waterfall, your clients can send you their location link, which you can store, and always be able to delivery quickly to them.

Watch our video below!

   Meet Frank, Solomon, and Patrick (left to right)

In partnership with the IT Consultancy Company DS-Dexterre, Waterfall Routes Inc has deployed its first field team.  Each day they select a neighbourhood in Accra, Ghana and pop in on local businesses to present Waterfall Routes.  The field team helps them download the free app and register; they then set up the business’s location profile.  It’s a lot of work, especially when they visit a neighbourhood for the first time, as no routing landmarks have yet been established!

Waterfall Routes is a free app available in the Google Play Store (you can download it here).  It is a new addressing tool that allows you to create a location profile (business or residence) that can be shared as a link or a QR code.  With that information, businesses can easily identify their location, something that is typically difficult in the sprawling cities of Africa.

Most African cities don’t in fact, have functional addressing systems.  To date, this has been viewed as yet another development challenge in Africa, despite hundreds of millions of dollars in investment.  However, street addressing, with its European origin connected to taxation and individual land ownership, might be a bad fit on a continent where almost all land is collectively owned by governments and tribal communities.  Waterfall Routes offers a new model: your address is where you are, and if your business moves, all you change is your location profile information.  Your link and QR code don’t need updating at all!

      A business flyer with the Waterfall QR code

A business with the Waterfall Location Link on their Instagram profile.

If you know of a business that could benefit from a location profile in Waterfall Routes, please contact us at  026 165 4914 (Frank) or send us an email at contact@waterfallroutes.com.  We’ll get you set up right away, and show you how to use the link and QR code for maximum benefit to your business!